- Raf Simons
Le Film - Oh! my dog (by LongchampParis)
Just like the dynamic, progressive brand and its cool collabs (Tracy Emin, Jeremy Scott, Mary Katranzou), the Longchamp woman is a multi-faceted girl-on-the-go.
Her energy is celebrated in the new campaign through dance choreographed by Spanish dancer Blanca Li, who felt that the ads should be shot in the everyday urban backdrop of New York, instead of postcard-perfect setting in Paris, to capture the active lifestyle of the Longchamp woman.
The models have dance background, like Coco Rocha who is an accomplished Irish dancer. However, unlike past campaigns that have featured Kate Moss, Sasha Pivovarova, Daria Werbowy and Audrey Marnay, the brand will now do away with a famous face fronting the campaign. The Longchamp woman will be the new star.
What a change, eh? Refreshing, playful, by the way, the concept is dreamed up by new advertising agency Air.
My Week With Marilyn OFFICIAL Trailer (by TheWeinsteinCompany)
“I do remember one moment of being all suited up as Marilyn and walking from my dressing room onto the soundstage practicing my wiggle,” she said. “There were three or four men gathered around a truck, and I remember seeing that they were watching me come and feeling that they were watching me go—and for the very first time I glimpsed some idea of the pleasure I could take in that kind of attention; not their pleasure but my pleasure. And I thought, Oh, maybe Marilyn felt that when she walked down the beach.”
Alfred Stieglitz, Georgia O’Keeffe - Hands, 1917
From the Metropolitan Museum of Art:
Georgia O’Keeffe—Hands is one of the images that Stieglitz made during his first portrait session with O’Keeffe, in 1917, when she traveled by train to New York to see her second show of drawings and watercolors at 291. “A few weeks after I returned to Texas, photographs of me came,” she recalled. “In my excitement at such pictures of myself I took them to school and held them up for my class to see. They were surprised and astonished too. Nothing like that had come into our world before.” The notion that an expressive portrait might be made without including the sitter’s face was indeed novel.
Alfred Stieglitz the man of Georgia O’Keefe’s life, was also her biggest supporter. He arranged shows and sold her works, but not before subjecting interested buyers under the microscope to ascertain their worthiness of owning an authentic O’Keefe paining.
Stieglitz himself is one of the most influential photographers and instrumental men to bring modern art to America. Together with O’Keefe, considered one of the greatest female artists of the 20th century, their love story spawned a fruitful collaboration in American art history.
All you need is love…